Brief

Preamble

Now that you are coming to the end of the first year you should be at a stage in your professional development at which we can assess your typographic skills. You now have an opportunity to re-work old pieces and to create new ones.

You are strongly advised to read the Learning Outcomes for the module, Graphic Design with Typography, and to look at any feedback sheets to know what are your areas of strength and weakness so that you can address these.

You will be working independently for much of this project as we wish to see how you generate and develop concepts on an independent basis. You can of course seek advice at all times.

Please submit all of the work listed below on Wednesday 16^th May by 4pm .Late work will be capped at 40%.

You will be assessed on the whole of this module on Thursday 17^th May.

The Brief

The brief is in three parts, of which you must complete at least two parts.

Part 3 is compulsory. You can also choose to do EITHER part 1 or 2.

Part 1:

You may re-work the pieces that you have already submitted for this module, using the skills that you have subsequently learnt to improve and develop the work.

These pieces are the typographic postcards for St Brides and the book jackets.

Please remember to re-submit the sketchbooks for these projects. You may add to these if you feel it necessary.

If you undertake this part please submit the original pieces as well as the new ones so that we can judge the difference.

You will be marked down if you have not addressed typos or other issues already raised by staff.

Part 2:

Undertake any small typographic project that you think will show off your skills. You may use imagery but typography must be the significant part.

This could be anything you choose, such as: a simple layout, set a poem or lyric, a typographic poster, a logo. Please discuss your choice with a tutor before you start. 

You will need to write out a very short brief to say what you intend to do. You will need a sketchbook.

OR

On the website of Jonathan Barnbrook is a brief written by him that asks students to invent a new punctuation mark (brief 02).

You can find this at: http://www.edu.barnbrook.net/studentbriefs.html.  It is the second of the three briefs there. 

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Part 3

Create a poster that is a (mainly) typographic response to your visit to the Turner Contemporary and Margate in general. This poster could be commissioned/used by the local tourist board to promote art in Margate in general and at the Turner contemporary ion general. Please present this at A3 portrait format.

Specific Learning Outcomes

For all of these briefs you will need a SMALL sketchbook that answers these learning outcomes:

• Explored and understood the practical constraints of a design brief
• Produced and evaluated solutions to a design brief that encompasses set criteria
• Explored and analysed the connotations of typeface choice and be able to justify decisions across a wide range of applications

• Begun to demonstrate an awareness of contemporary typographic trends and innovative developments

• Begun to develop their ability to solve design problems within the structure of a design brief
• Raised awareness of the concepts and practice of graphic design needed to underpin the creative process

• Begun to apply the practice of thorough and relevant research as an aid to the development of individual creativity
• Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions